If you build it, they still won't know you exist
So you've got the look all planned out. You have the colors picked out, the layout is being done by a super Internet genius, and as soon as it's done, you have three people standing by to answer the phones. We hope you have something else for them to do "just in case."
You may hear that it is crucial to success to have a beautiful site to make sales - something about "branding." Tell that to walmart.com, Craigslist, and Google. Have you seen all the graphics on their sites? Zero graphics among all three of them. Have you seen the amazing logo that Facebook has designed? It's block text, white on a solid background.
When you expect people to give you their credit card numbers, you'll need more than a cute logo. But first, they have to know that your website exists. On more than one occasion, we've had potential clients say, "we're probably listed poorly for that keyword, like around page ten." We usually help confirm with them that they aren't listed for anything in the first 100 pages!
It's a sobering reality for many people, that Internet advertising is a lot like television advertising or newspaper ads. Designing the ad is only one small part of it.
Bad Ideas for Online Marketing
With all of the websites out there, you didn't actually think that people would be able to find your site, did you?.
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All the graphics in the world aren't going to sell a product that no one wants or no one understands. You have some selling to do on your website..
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Getting a competitive website done by one expert who 'specializes in everything' is not only dreaming, it's also expensive futility.
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